Project Description

Job Title: Marketing Manager (GCC Region) , Reports To: General Manager

Lead brand and product marketing and achieved 100% annual marketing KPI’s. Executed Go-To-Market strategy which includes, profit and loss transparency and account strategy and achieved 100% KPI’s.

Developed and launched Euro cake brand and repositioned all product line up under the same brand.

Coordinated with the local sales distributors to improve market share in modern trade, and B and C markets.

Achievements:

Marketing, brand, communications and public relations activities helped to raise awareness and improve sales.