Work Skills.

Firm Believer Of Lifelong Learning In This Digital Era

10 plus years of marketing and digital media marketing experience with leading global companies like YAHOO!, LG ELECTRONICS and TOTAL with core specialization to improve business bottom line.
Selected for Global Leadership Program with LG Electronics. Two of digital media marketing projects were selected as best marketing projects at LG Electronics. Earned exceed expectations with Yahoo!
01. TOOLS & TECHNOLOGIES.

Experienced with various digital platforms, tools and technologies for robust digital media marketing activation.

  • Advertising & Search Marketing (Google Ads, Google Keyword Planner, Facebook Ads Manager App, Yoast)
  • Mobile Marketing (AdMob by Google)
  • eCommerce (Amazon, eBay, Shopify)
  • Email Marketing (Mail Chimp), Video Advertising (YouTube Ads),
  • Social Media Marketing (Hootsuite, Buffer, Canva)
  • Marketing Research (Survey Monkey, SPSS)
  • Marketing & CRM (HubSpot & Sales Force)
  • Analytics (Google Analytics, Google Data Studio),
  • Accounting (Quickbooks, PayPal, Moneris, Muhid)
  • SaaS Experience (Google & Microsoft)

Professional Certifications In 2021:

  • Google Analytics Individual Qualification, Google Ads Search Certification, Google Ads Display Certification
02. Business Analytics

Understanding and functional knowledge about Business Analytics and Its implication On Long Range Plans(LRP) & Annual Business Plans (ABP).

(1) Customer Analytics, (2) Operational Analytics, (3) Financial Analytics and (4) HR Analytics and its use cases for various industries. Business structure, end to end process mapping, key value drivers, metrics, KBI’s, KPI’s & KRI’s. Data Strategy, Data Master Governance, Role Of an ERP, Business Analytics and Industry Benchmarking.

Descriptive Analytics (Historical analysis, Variance analysis, Trend analysis), Diagnostic Analytics(Comparison, Value based & Correlation analysis), Predictive Analytics (Time series analysis, Regression analysis, Decision tree analysis) and Prescriptive Analytics (Machine learning, AI & NLP)

Tools & Technologies: Excel

03. Digital Transformation

Understanding and knowledge about digitalization, digital transformation, Industry 4.0 concepts, platform-based business models, various technologies and their use cases at the marketplace.

  • Artificial Intelligence, Machine Learning and Deep Learning,
  • Internet Of Things (IoT),
  • Augmented Reality and Virtual Reality,
  • Robotic Process Automation (RPA),
  • Cloud Computing,
  • Blockchain technology,
  • Additive Manufacturing (3D Printing)