Work Skills.

01. TOOLS & TECHNOLOGIES.

Experienced with various digital platforms, tools and technologies for robust digital media marketing activation.

• Advertising & Search Marketing (Google Ads, Google Keyword Planner, Facebook Ads Manager App, Yoast)
• Mobile Marketing (AdMob by Google)
• eCommerce (Amazon, eBay, Shopify)
• Email Marketing (Mail Chimp), Video Advertising (YouTube Ads),
• Social Media Marketing (Hootsuite, Buffer, Canva)
• Marketing Research (Survey Monkey, SPSS)
• Marketing & CRM (HubSpot & Sales Force)
• Analytics (Google Analytics, Google Data Studio),
• Accounting (Quickbooks, PayPal, Moneris, Muhid)
• SaaS Experience (Google & Microsoft)

Professional Certifications In 2021:

Google Analytics Individual Qualification, Google Ads Search Certification, Google Ads Display Certification

02. Business Analytics

Understanding and functional knowledge about Business Analytics and Its implication On Long Range Plans(LRP) & Annual Business Plans (ABP).

• (1) Customer Analytics,
• (2) Operational Analytics,
• (3) Financial Analytics and
• (4) HR Analytics and its use cases for various industries.

Business structure, end to end process mapping, key value drivers, metrics, KBI’s, KPI’s & KRI’s. Data Strategy, Data Master Governance, Role Of an ERP, Business Analytics and Industry Benchmarking.

Descriptive Analytics (Historical analysis, Variance analysis, Trend analysis), Diagnostic Analytics(Comparison, Value based & Correlation analysis), Predictive Analytics (Time series analysis, Regression analysis, Decision tree analysis) and Prescriptive Analytics (Machine learning, AI & NLP)

Tools & Technologies: Excel

03. Digital Transformation

Understanding and knowledge about digitalization, digital transformation, Industry 4.0 concepts, platform-based business models, various technologies and their use cases at the marketplace.

• Artificial Intelligence, Machine Learning, and Deep Learning,
• Internet Of Things (IoT),
• Augmented Reality and Virtual Reality,
• Robotic Process Automation (RPA),
• Cloud Computing,
• Blockchain technology,
• Additive Manufacturing (3D Printing)